📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: Cigna Social Media Strategy

Eager to learn how Cigna is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Cigna.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Cigna is a global health services company that operates in various countries, including the United States, Canada, and several European nations. With its headquarters located in Bloomfield, Connecticut, Cigna primarily caters to individuals, employers, and government-sponsored plans with their comprehensive health solutions.

Before: The Challenges of Social Media Marketing

On social media, Cigna embraces a proactive approach to engage with its audience and build a strong online presence. They regularly share informative and relevant content to educate and empower their followers about various health-related topics. By leveraging social media platforms such as Facebook, Twitter, LinkedIn, and Instagram, Cigna effectively reaches out to a wide range of clients and potential customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Cigna's Successful Social Media Strategy

One of the notable aspects of Cigna's social media strategy is their commitment to community involvement. They actively participate in charitable initiatives, promoting awareness about health issues, and fostering engagement with their followers. By supporting events and campaigns, Cigna exhibits their dedication to making a positive impact both online and offline.

Conclusion

Cigna also focuses on delivering personalized and interactive content to their audience. They utilize user-generated content, testimonials, and real-life stories to connect with their followers on a more personal level. By involving their audience in the content creation process, Cigna enhances engagement and fosters a sense of community among their online followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video