Case Study: Ciena Social Media Strategy
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Introduction
Ciena: A Brief Overview
Before: The Challenges of Social Media Marketing
Ciena Corporation is a global telecommunications networking equipment and software services provider headquartered in Hanover, Maryland, USA. With a presence in over 90 countries, Ciena addresses the needs of a diverse range of clients, including service providers, enterprises, government agencies, and submarine network operators.
After: Ciena's Successful Social Media Strategy
Highlighting the Good
Conclusion
Ciena has embraced social media as a powerful tool to connect with its audience and drive brand awareness. The company actively maintains a strong social media presence across platforms like Twitter, LinkedIn, Facebook, and YouTube. By leveraging these channels effectively, Ciena has successfully fostered engagement, built relationships, and showcased its expertise in the telecommunications industry.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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