📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE
English

Case Study: Ciena Social Media Strategy

Eager to learn how Ciena is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ciena.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Ciena: A Brief Overview

Before: The Challenges of Social Media Marketing

Ciena Corporation is a global telecommunications networking equipment and software services provider headquartered in Hanover, Maryland, USA. With a presence in over 90 countries, Ciena addresses the needs of a diverse range of clients, including service providers, enterprises, government agencies, and submarine network operators.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Ciena's Successful Social Media Strategy

Highlighting the Good

Conclusion

Ciena has embraced social media as a powerful tool to connect with its audience and drive brand awareness. The company actively maintains a strong social media presence across platforms like Twitter, LinkedIn, Facebook, and YouTube. By leveraging these channels effectively, Ciena has successfully fostered engagement, built relationships, and showcased its expertise in the telecommunications industry.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video