Case Study: Churchill Downs Social Media Strategy

Eager to learn how Churchill Downs is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Churchill Downs.

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Churchill Downs, headquartered in Louisville, Kentucky, is a renowned company in the world of horse racing. With a rich history dating back to 1875, the prestigious racecourse is best known for hosting the annual Kentucky Derby, attracting horse racing enthusiasts and fans from all over the world. As a global brand, Churchill Downs primarily targets racing enthusiasts, bettors, and attendees of their race events.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Churchill Downs has successfully utilized various platforms to engage with their audience and promote their brand. Their strategy includes several positive aspects that contribute to their online presence and customer engagement.

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After: Churchill Downs's Successful Social Media Strategy

Firstly, Churchill Downs leverages social media to provide real-time updates and information about their racing events. Through platforms like Twitter and Facebook, they keep their followers informed about upcoming races, race results, and exclusive behind-the-scenes content. By regularly sharing relevant content, they are able to maintain the interest of their audience, both leading up to and during the events.


Secondly, the company effectively uses social media to enhance the fan experience. They encourage fans to share their own experiences, memories, and photos from the races, creating a sense of community and camaraderie among their followers. This user-generated content not only fosters engagement but also acts as organic promotion for Churchill Downs.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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