Case Study: Chubu Electric Power Social Media Strategy

Eager to learn how Chubu Electric Power is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Chubu Electric Power.

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Chubu Electric Power, headquartered in Nagoya, Japan, is one of the largest electric utility companies in the country. It primarily serves customers in the Chubu region, which includes the Aichi, Gifu, and Mie prefectures. With a focus on providing reliable and sustainable electricity, Chubu Electric Power caters to a wide range of clients including residential, commercial, and industrial sectors.

Before: The Challenges of Social Media Marketing

On social media platforms, Chubu Electric Power has successfully established its presence by leveraging various strategies to engage with its audience. Firstly, the company regularly shares informative and educational content related to energy conservation, safety tips, and updates on power supply. By doing so, Chubu Electric Power not only increases its brand awareness but also establishes itself as a reliable source of information within the industry.

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After: Chubu Electric Power's Successful Social Media Strategy

Secondly, the company actively encourages customer feedback and interaction through social media channels. By promptly responding to customer queries and concerns, Chubu Electric Power demonstrates its commitment to customer satisfaction and builds a positive online reputation. This approach helps in developing trust among its followers and enhances the overall customer experience.


Furthermore, Chubu Electric Power utilizes social media platforms for various promotional activities and campaigns. The company effectively utilizes targeted advertising to reach specific customer segments, ensuring that its messages are relevant and impactful. Chubu Electric Power also collaborates with influencers and social media personalities to amplify its reach and engage with a wider audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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