📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Chow Sang Sang Holdings Social Media Strategy

Eager to learn how Chow Sang Sang Holdings is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Chow Sang Sang Holdings.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Chow Sang Sang Holdings is a renowned jewelry and lifestyle company with an impressive global presence. Originally founded in 1934 in Hong Kong, it has expanded to become a well-established brand in China, Macau, Taiwan, and even Australia. With its headquarters located in Hong Kong, Chow Sang Sang caters to a diverse range of clients, including both local customers and international tourists, offering exquisite jewelry and lifestyle products.

Before: The Challenges of Social Media Marketing

On social media, Chow Sang Sang has showcased an excellent marketing strategy that effectively engages with its target audience. Through various platforms such as Facebook, Instagram, and Weibo, the company shares stunning visuals of its jewelry collections, lifestyle products, and campaign highlights. This enables Chow Sang Sang to captivate users' attention and showcase the beauty and craftsmanship of its offerings. By employing a mix of professional photography, user-generated content, and collaborations with influencers, the company successfully generates excitement and brand loyalty among its followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Chow Sang Sang Holdings's Successful Social Media Strategy

Chow Sang Sang also deserves commendation for its active engagement and responsiveness on social media. The company consistently interacts with its followers by replying to comments and messages promptly. This personal touch helps build a strong connection between the brand and its customers, fostering a sense of trust and satisfaction. Additionally, Chow Sang Sang frequently runs contests, giveaways, and exclusive promotions on social media, further incentivizing engagement and boosting its online presence.

Conclusion

However, there are areas in which Chow Sang Sang could enhance its social media marketing strategy. Firstly, the company could benefit from diversifying its content by incorporating more storytelling elements. By sharing the stories behind their collections, the inspiration for their designs, or engaging narratives about the craftsmanship, Chow Sang Sang can create a deeper emotional connection with its followers and differentiate itself in a saturated market.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video