Case Study: China Yangtze Power Social Media Strategy

Eager to learn how China Yangtze Power is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for China Yangtze Power.

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China Yangtze Power is a leading energy company, primarily operating in China. With its headquarters in Beijing, the company focuses on the production and sale of electricity. Serving both domestic and international clients, China Yangtze Power plays a crucial role in meeting the power demands of various industries and communities.

Before: The Challenges of Social Media Marketing

On social media, China Yangtze Power employs an effective marketing strategy to engage with its target audience and promote its services. Here are some noteworthy aspects of their social media approach:

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After: China Yangtze Power's Successful Social Media Strategy

Firstly, China Yangtze Power actively utilizes various social media platforms such as WeChat, Weibo, and LinkedIn. By maintaining a presence on these platforms, the company ensures a wide reach and the opportunity to connect with diverse user demographics.


Secondly, the company regularly shares informative and visually appealing content related to the energy industry. This includes updates on power generation technologies, environmental sustainability initiatives, and the benefits of utilizing clean energy sources. By providing valuable insights, China Yangtze Power positions itself as an authoritative figure in the energy sector.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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