Case Study: China Yangtze Power Social Media Strategy

Eager to learn how China Yangtze Power is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for China Yangtze Power.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

China Yangtze Power is a leading energy company, primarily operating in China. With its headquarters in Beijing, the company focuses on the production and sale of electricity. Serving both domestic and international clients, China Yangtze Power plays a crucial role in meeting the power demands of various industries and communities.

Before: The Challenges of Social Media Marketing

On social media, China Yangtze Power employs an effective marketing strategy to engage with its target audience and promote its services. Here are some noteworthy aspects of their social media approach:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: China Yangtze Power's Successful Social Media Strategy

Firstly, China Yangtze Power actively utilizes various social media platforms such as WeChat, Weibo, and LinkedIn. By maintaining a presence on these platforms, the company ensures a wide reach and the opportunity to connect with diverse user demographics.

Conclusion

Secondly, the company regularly shares informative and visually appealing content related to the energy industry. This includes updates on power generation technologies, environmental sustainability initiatives, and the benefits of utilizing clean energy sources. By providing valuable insights, China Yangtze Power positions itself as an authoritative figure in the energy sector.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video