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Case Study: China Unicom Social Media Strategy

Eager to learn how China Unicom is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for China Unicom.

Continue reading to find out!

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China Unicom is a leading telecommunications company with a strong presence in both China and international markets. With its headquarters in Beijing, China Unicom caters to a diverse range of clients, including individuals, businesses, and government organizations.

Before: The Challenges of Social Media Marketing

On social media, China Unicom has adopted a comprehensive and effective marketing strategy, which has contributed to its success. Firstly, the company leverages popular social media platforms like Weibo, WeChat, and Douyin to reach its target audience. By maintaining active and engaging profiles on these platforms, China Unicom ensures that it stays connected with its customers and potential clients.

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After: China Unicom's Successful Social Media Strategy

Secondly, China Unicom effectively utilizes user-generated content and encourages customers to share their experiences with the brand. This approach not only helps in building trust but also creates a sense of community around the brand.


In addition, China Unicom frequently uses creative and visually appealing content to captivate its audience. From informative videos to interactive quizzes and contests, the company constantly finds innovative ways to engage its followers. By doing so, China Unicom ensures that its social media presence remains dynamic and exciting.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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