Case Study: China Telecom Social Media Strategy

Eager to learn how China Telecom is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for China Telecom.

Continue reading to find out!

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China Telecom is one of the largest telecommunications companies in the world, with its headquarters located in Beijing, China. Operating in multiple countries, including China, Hong Kong, and the United States, China Telecom primarily caters to both individual and corporate clients. With a strong focus on providing high-quality telecommunications services, the company also recognizes the importance of an effective social media marketing strategy to engage and reach out to its target audience.

Before: The Challenges of Social Media Marketing

On social media platforms, China Telecom excels in several areas to enhance its brand visibility and customer interaction. Firstly, the company maintains an active presence across various social media channels, such as Facebook, Twitter, and WeChat. This allows them to connect with a wide range of users globally, engaging with customers and potential clients on a regular basis.

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After: China Telecom's Successful Social Media Strategy

China Telecom takes advantage of the power of visual content to convey its message effectively. They regularly create and share eye-catching infographics, images, and videos that showcase their services and latest developments. By using visually appealing content, the company successfully captures the attention of their audience and stands out from competitors.


Another commendable aspect of China Telecom's social media marketing strategy is their emphasis on customer engagement. They promptly respond to customer inquiries, feedback, and complaints, actively addressing their concerns. By providing timely and helpful responses, China Telecom is able to maintain a positive image and build trust with their customers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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