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Case Study: China Southern Airlines Social Media Strategy

Eager to learn how China Southern Airlines is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for China Southern Airlines.

Continue reading to find out!

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China Southern Airlines is a major airline based in Guangzhou, China. With its headquarters at Baiyun International Airport, the company serves as a crucial link between China and the world. Catering to both domestic and international travelers, China Southern Airlines has established itself as one of the leading airlines in Asia, connecting travelers to over 200 destinations across the globe.

Before: The Challenges of Social Media Marketing

On social media platforms, China Southern Airlines has successfully adopted a strategic approach to engage with its target audience and enhance its brand presence. Leveraging the power of social media, the airline has effectively showcased its offerings and engaged with customers in a more personalized and interactive manner.

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After: China Southern Airlines's Successful Social Media Strategy

Through their social media accounts, China Southern Airlines frequently shares visually appealing and compelling content, highlighting attractive destinations, travel experiences, and enticing offers. The company effectively utilizes stunning visuals to capture the attention of users and create a desire to explore new destinations. By leveraging user-generated content and travel influencers, they also foster a sense of community and authenticity among their followers.


China Southern Airlines takes advantage of various social media platforms, including Facebook, Instagram, Twitter, and Weibo, to reach a wider audience. By tailoring their content to suit the preferences of each platform's user base, the airline ensures maximum engagement and resonance with their target audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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