Case Study: China Shenhua Energy Social Media Strategy

Eager to learn how China Shenhua Energy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for China Shenhua Energy.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


China Shenhua Energy is a leading energy company based in China, with its headquarters in Beijing. As one of the largest integrated coal and power companies globally, it operates across multiple countries, including China, Australia, Indonesia, and Mongolia. Shenhua Energy primarily caters to clients in the energy sector, including power plants, industrial manufacturers, and residential consumers.

Before: The Challenges of Social Media Marketing

On social media, China Shenhua Energy has implemented an effective marketing strategy that highlights the company's commitment to sustainability and innovation. One of the positive aspects of their approach is the regular posting of informative content related to clean energy, environmental protection, and renewable resources. This not only educates their followers but also positions the company as a thought leader in the industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: China Shenhua Energy's Successful Social Media Strategy

Furthermore, Shenhua Energy actively engages with its audience by responding to comments, answering questions, and addressing concerns promptly. This level of interaction demonstrates their commitment to customer satisfaction and building a strong online community. They also leverage social media platforms to promote their CSR initiatives, such as community development projects and employee welfare programs, showcasing their dedication to corporate social responsibility.


Despite these commendable efforts, there are areas where China Shenhua Energy's social media marketing strategy can be improved. Firstly, they could focus on diversifying their content to include more visual elements, such as images and videos, to capture the attention of their followers. Including multimedia not only makes the content more engaging but also allows for better storytelling and greater impact.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video