Case Study: China Resources Land Social Media Strategy

Eager to learn how China Resources Land is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for China Resources Land.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


China Resources Land (CRL) is a leading real estate developer with operations primarily in China. Headquartered in Hong Kong, the company focuses on developing residential, commercial, and industrial properties to cater to the diverse needs of its clients.

Before: The Challenges of Social Media Marketing

On social media, CRL has implemented several effective strategies to engage with its audience and promote its brand. Firstly, the company regularly updates its social media platforms with visually appealing content, such as high-quality images and videos of their properties. This allows potential clients to get a glimpse of the luxurious and modern amenities offered by CRL.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: China Resources Land's Successful Social Media Strategy

Furthermore, CRL actively interacts with its followers by responding to comments and inquiries promptly. This approach not only builds trust and credibility but also creates a sense of community among CRL's audience. By addressing customer concerns and providing valuable information, the company strengthens its relationship with existing clients and attracts new ones.


CRL also leverages social media platforms to showcase its corporate social responsibility initiatives. Through campaigns and partnerships, the company promotes environmental sustainability, community development, and social welfare. By aligning its brand with these social causes, CRL not only enhances its reputation but also appeals to socially conscious consumers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video