Case Study: China Overseas Land & Investment Social Media Strategy

Eager to learn how China Overseas Land & Investment is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for China Overseas Land & Investment.

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China Overseas Land & Investment (COLI) is a prominent real estate developer based in Hong Kong. With operations expanding beyond its home country, COLI has established a strong presence in various international markets, including mainland China, the United Kingdom, Singapore, Malaysia, and Australia. This global reach allows COLI to cater to a diverse range of clients, from local residents seeking premium residential properties to international investors looking for lucrative real estate opportunities.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, COLI has effectively utilized various platforms to engage with its target audience. By leveraging the popularity and wide reach of platforms like WeChat, Weibo, and Facebook, COLI has been able to establish a strong online presence and effectively engage with its followers. Through these channels, COLI shares updates, project information, and industry insights, effectively showcasing their expertise and building brand visibility.

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After: China Overseas Land & Investment's Successful Social Media Strategy

COLI's social media strategy also involves creating visually appealing and informative content that resonates with their audience. They regularly share high-quality images and videos of their projects, allowing potential buyers and investors to get a comprehensive view of the developments. Additionally, they publish articles and blog posts on their websites and social media platforms, providing valuable information and market analysis to their followers.


While COLI's social media efforts have been commendable, there are still areas where improvement can be made. Firstly, increasing interactivity and engagement with their audience could further strengthen their online presence. COLI could actively respond to comments and inquiries from users, fostering a sense of customer service and building trust. Creating interactive campaigns and contests can also help boost user engagement and attract new followers.

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How KBC increases social media engagement

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