📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: China Mobile Social Media Strategy

Eager to learn how China Mobile is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for China Mobile.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


China Mobile is one of the largest telecommunications companies in the world, serving customers in China and beyond. With its headquarters in Beijing, China Mobile provides mobile communication services to more than 900 million subscribers, making it the leading mobile operator in the country.

Before: The Challenges of Social Media Marketing

On social media, China Mobile is highly active and has a well-developed marketing strategy. Leveraging its massive customer base, the company effectively engages with its target audience through various platforms. It utilizes popular social media channels such as WeChat, Weibo, and QQ to connect with its customers, share updates, and provide customer support.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: China Mobile's Successful Social Media Strategy

One commendable aspect of China Mobile's social media strategy is its focus on customer engagement. The company consistently interacts with its followers, responding to queries and concerns promptly. Through timely and personalized responses, China Mobile establishes a strong rapport with its customers, ensuring their needs are met and fostering loyalty.


China Mobile also excels in providing valuable content to its audience. It regularly shares informative posts, such as tutorials, tips, and industry news, to keep its followers well-informed. By offering relevant and engaging content, the company positions itself as a reliable source of information in the ever-evolving telecommunications industry.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video