Case Study: Chennai Petroleum Social Media Strategy

Eager to learn how Chennai Petroleum is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Chennai Petroleum.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Chennai Petroleum Corporation Limited (CPCL) is an Indian oil and gas company headquartered in Chennai, India. It operates primarily in India and has a wide customer base that includes industrial clients, automobile manufacturers, and retail customers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, CPCL has successfully implemented a few key strategies that have brought positive results. Firstly, they have created engaging and informative content that resonates well with their target audience. This includes posts highlighting their products, services, and initiatives, as well as industry news and updates. By providing valuable and relevant information, CPCL has positioned itself as a trusted source in the oil and gas industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Chennai Petroleum's Successful Social Media Strategy

Secondly, CPCL actively engages with its followers on social media platforms. They respond promptly to comments and queries, fostering a sense of connection and building customer loyalty. CPCL also takes advantage of social media to conduct surveys and gather feedback, enabling them to improve their products and services based on customer needs and preferences.


Furthermore, CPCL utilizes social media platforms to showcase their corporate social responsibility initiatives. By sharing their efforts to promote environmental sustainability, community development, and employee welfare, CPCL enhances its brand image and demonstrates its commitment to social causes. This resonates well with socially conscious customers, as well as potential business partners and investors.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video