Case Study: Chartwell Retirement Residences Social Media Strategy
Eager to learn how Chartwell Retirement Residences is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Chartwell Retirement Residences.
Continue reading to find out!
Introduction
Chartwell Retirement Residences is a leading senior living provider with a strong presence in Canada and the United States. With its headquarters in Mississauga, Ontario, Chartwell addresses the needs of older adults looking for comfortable and engaging retirement living options.
Before: The Challenges of Social Media Marketing
On social media, Chartwell Retirement Residences demonstrates a commendable strategy. Firstly, they have a well-defined target audience in mind, consisting of individuals aged 65 and above, as well as their families. By focusing on this demographic, Chartwell creates content tailored to their unique interests and challenges.
After: Chartwell Retirement Residences's Successful Social Media Strategy
Secondly, Chartwell effectively utilizes various social media platforms to connect with their audience. They maintain active profiles on Facebook, Twitter, Instagram, and LinkedIn, ensuring they reach a wide range of potential residents and their families. By maintaining a consistent presence across platforms, they are able to engage with their audience and provide valuable information and resources.
Conclusion
Furthermore, Chartwell actively uses social media to showcase the vibrant and social environments of their retirement communities. Through the use of high-quality images and videos, they demonstrate the numerous amenities and activities available to residents, such as fitness classes, social gatherings, and cultural events. This visually appealing content helps attract potential residents and generates interest in their communities.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
