Case Study: Charles River Laboratories Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
Charles River Laboratories is a leading global provider of essential research products and services to help accelerate the drug discovery and development process. With headquarters in Wilmington, Massachusetts, the company operates in over 20 countries, including the United States, Canada, Europe, China, Japan, and Australia. Their clients range from pharmaceutical, biotechnology, and chemical industries to government agencies, academic institutions, and contract research organizations.
After: Charles River Laboratories's Successful Social Media Strategy
Good Things on Social Media:
Conclusion
Charles River Laboratories' social media marketing strategy greatly contributes to their success in engaging their target audience. One of the key strengths lies in their content creation and curation. They consistently share valuable and informative content related to drug discovery, preclinical research, and regulatory updates. By providing industry-specific knowledge, they position themselves as thought leaders and establish trust among their followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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