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Case Study: Charles River Laboratories Social Media Strategy

Eager to learn how Charles River Laboratories is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Charles River Laboratories.

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Introduction

Intro:

Before: The Challenges of Social Media Marketing

Charles River Laboratories is a leading global provider of essential research products and services to help accelerate the drug discovery and development process. With headquarters in Wilmington, Massachusetts, the company operates in over 20 countries, including the United States, Canada, Europe, China, Japan, and Australia. Their clients range from pharmaceutical, biotechnology, and chemical industries to government agencies, academic institutions, and contract research organizations.

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Ideas about KPIs and OKRs for employee advocacy

After: Charles River Laboratories's Successful Social Media Strategy

Good Things on Social Media:

Conclusion

Charles River Laboratories' social media marketing strategy greatly contributes to their success in engaging their target audience. One of the key strengths lies in their content creation and curation. They consistently share valuable and informative content related to drug discovery, preclinical research, and regulatory updates. By providing industry-specific knowledge, they position themselves as thought leaders and establish trust among their followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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