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Case Study: ČEZ Group Social Media Strategy

Eager to learn how ČEZ Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ČEZ Group.

Continue reading to find out!

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Introduction

Intro:

Before: The Challenges of Social Media Marketing

ČEZ Group is a leading energy company operating primarily in the Czech Republic and Central Europe. With its headquarters in Prague, ČEZ serves millions of customers, including households, businesses, and industries. With a strong focus on sustainability and innovation, the company strives to provide reliable and affordable energy solutions while actively engaging with its customer base through various channels, including social media.

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Ideas about KPIs and OKRs for employee advocacy

After: ČEZ Group's Successful Social Media Strategy

Good Things:

Conclusion

ČEZ Group has embraced social media as a powerful tool to connect with its customers and promote its brand. One of the strengths of their social media marketing strategy is the diversity of platforms they utilize. From Facebook to Instagram, Twitter, and LinkedIn, ČEZ Group ensures a broad reach and engages with customers on multiple fronts. By doing so, they effectively cater to different demographics and maintain a strong online presence.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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