Case Study: Certara Social Media Strategy
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Introduction
Certara is a global company specializing in biosimulation and regulatory science. With headquarters in Princeton, New Jersey, Certara has a strong presence in the United States, Europe, and Asia, serving clients in the pharmaceutical, biotechnology, and healthcare industries.
Before: The Challenges of Social Media Marketing
On social media, Certara showcases several commendable practices. Firstly, they consistently engage with their audience by sharing valuable content related to their expertise. Whether it's articles, blog posts, or industry insights, Certara's social media platforms provide a wealth of knowledge for their followers. Furthermore, they actively respond to comments and inquiries, fostering meaningful conversations and building trust with their audience.
After: Certara's Successful Social Media Strategy
In addition, Certara leverages the power of visual content. They frequently incorporate eye-catching graphics, infographics, and videos into their social media posts. By presenting complex information in a visually appealing manner, they make it easier for their audience to grasp important concepts and stay engaged.
Conclusion
Moreover, Certara actively collaborates with industry experts and thought leaders. They showcase guest articles and interviews, demonstrating their commitment to sharing diverse perspectives and staying at the forefront of industry trends. This approach not only enriches their social media content but also positions Certara as a valuable resource within their field.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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