Case Study: Century Aluminum Social Media Strategy

Eager to learn how Century Aluminum is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Century Aluminum.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Century Aluminum is a global leader in the production of high-quality aluminum. With headquarters in the United States, the company operates across several countries, including the US, Iceland, and the Netherlands. Serving clients in various industries such as automotive, aerospace, and construction, Century Aluminum is dedicated to providing innovative solutions and superior customer service.

Before: The Challenges of Social Media Marketing

On social media platforms, Century Aluminum has successfully established its presence, leveraging these platforms to engage with its audience and promote its brand. The company showcases its products, highlights its expertise, and shares industry news, contributing to its reputation as a thought leader in the aluminum market. By utilizing captivating visuals and informative content, Century Aluminum effectively captures the attention of its target audience and maintains an active and engaging online presence.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Century Aluminum's Successful Social Media Strategy

One commendable aspect of Century Aluminum's social media marketing strategy is its focus on educating and informing its followers. The company regularly shares valuable industry insights, trends, and updates, positioning itself as a reliable source of information. This helps build trust and credibility among its audience, fostering long-term relationships with customers and industry professionals.

Conclusion

Additionally, Century Aluminum actively engages with its followers by responding to comments, questions, and concerns. This dedication to customer service enhances the company's online reputation and demonstrates its commitment to meeting customer needs. By continuously monitoring and responding to social media interactions, Century Aluminum effectively communicates with its audience, creating a sense of community and fostering brand loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video