Case Study: Centrais Electricas Brasileiras Social Media Strategy

Eager to learn how Centrais Electricas Brasileiras is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Centrais Electricas Brasileiras.

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Centrais Eletricas Brasileiras, also known as Eletrobras, is a Brazilian state-owned power company. Headquartered in Rio de Janeiro, it operates primarily in Brazil but also has a presence in neighboring countries like Argentina and Uruguay. Eletrobras serves both residential and industrial clients, providing electricity generation, transmission, and distribution services.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Eletrobras has made commendable efforts to engage with its target audience and promote its services. One of the positive aspects of their strategy is their active presence on various social media platforms. Eletrobras maintains well-maintained and up-to-date profiles on popular platforms such as Facebook, Twitter, and Instagram. This allows them to effectively reach a wider audience and interact with their customers in real-time.

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After: Centrais Electricas Brasileiras's Successful Social Media Strategy

Another strength of Eletrobras' social media marketing strategy lies in their content creation. They regularly share informative and engaging posts related to electricity consumption, energy efficiency tips, and updates on their projects. By providing valuable content, Eletrobras not only showcases its expertise in the field but also establishes itself as a reliable source of information for its audience. They also incorporate multimedia elements, such as images and videos, to make their content more visually appealing and shareable.


However, there are certain aspects that Eletrobras can improve upon in their social media marketing strategy. Firstly, they could enhance their customer engagement efforts by actively responding to comments, messages, and inquiries from their social media followers. By addressing customer concerns in a timely manner, Eletrobras can strengthen their relationship with the audience and build trust.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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