Case Study: Cendant Social Media Strategy
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Introduction
Cendant is a global marketing company with headquarters in the United States. The company operates in multiple countries, including the United Kingdom, Canada, Australia, and New Zealand. Cendant primarily caters to small and medium-sized businesses, providing them with marketing solutions to enhance their online presence.
Before: The Challenges of Social Media Marketing
On social media, Cendant employs various strategies to engage with its audience and build brand awareness. One of the positive aspects of their social media marketing is their active presence on multiple platforms. They utilize popular platforms such as Facebook, Instagram, Twitter, and LinkedIn to connect with their target audience and share valuable content.
After: Cendant's Successful Social Media Strategy
Cendant excels at creating informative and visually appealing posts. They regularly share industry-related articles, tips, and insights to educate their followers. By providing valuable content, they position themselves as thought leaders in their field and establish credibility with their audience.
Conclusion
Another strength of Cendant's social media marketing strategy lies in their use of interactive features. They actively encourage audience participation through engaging posts, contests, and user-generated content. This helps to foster a sense of community and actively involve their followers in brand-related activities.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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