Case Study: CDW Corporation Social Media Strategy
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Introduction
CDW Corporation is a leading provider of technology solutions for businesses, government agencies, and educational institutions. Headquartered in Lincolnshire, Illinois, CDW operates primarily in the United States and Canada, serving clients across various industries.
Before: The Challenges of Social Media Marketing
With a strong presence on social media platforms, CDW has effectively used these channels to engage with its audience and promote its products and services. The company has successfully leveraged social media to establish itself as a trusted source of information in the technology industry, offering valuable insights and resources to its followers.
After: CDW Corporation's Successful Social Media Strategy
CDW's social media strategy focuses on providing educational content and thought leadership to its audience. The company regularly shares informative articles, industry trends, and case studies to help businesses make informed technology decisions. By positioning itself as a knowledgeable and reliable partner, CDW has gained the trust and loyalty of its social media followers.
Conclusion
Moreover, CDW actively interacts with its audience on social media platforms by responding to inquiries, comments, and feedback. This engagement demonstrates the company's commitment to serving its customers and building strong relationships. CDW also encourages user-generated content, showcasing success stories and testimonials from satisfied clients. This approach effectively humanizes the brand and enhances its reputation.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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