Case Study: CDW Computer Centers Social Media Strategy
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Introduction
CDW Computer Centers is a leading provider of technology solutions, serving clients in the United States, Canada, and the United Kingdom. With its headquarters in Lincolnshire, Illinois, CDW offers a wide range of products and services to businesses, government agencies, and educational institutions.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, CDW Computer Centers has implemented several effective strategies to engage its audience and build a strong online presence.
After: CDW Computer Centers's Successful Social Media Strategy
Firstly, the company utilizes various social media platforms, including Facebook, Twitter, LinkedIn, and YouTube, to interact with its customers. It regularly shares informative and relevant content, such as technology trends, product updates, and industry news. This helps to establish CDW as a trusted source of information within the IT community.
Conclusion
Furthermore, CDW actively encourages customer feedback and engagement through its social media channels. It promptly responds to queries, comments, and concerns, providing valuable assistance to its clients. This approach enhances customer satisfaction and fosters a sense of community among CDW's followers.
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