Case Study: CBRE Group Social Media Strategy
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Introduction
CBRE Group is a leading global real estate services and investment firm, providing a wide range of services to clients in more than 100 countries. With its headquarters in Los Angeles, California, and operations spanning across the Americas, Europe, Middle East, Africa, and Asia Pacific, CBRE Group is well-positioned to cater to clients around the world.
Before: The Challenges of Social Media Marketing
On social media, CBRE Group has successfully established a strong presence across various platforms. The company leverages its social media channels to engage with clients, industry professionals, and the wider community, showcasing its expertise and thought leadership in the real estate sector. Through its content, CBRE Group aims to provide valuable insights, market trends, and updates to its audience.
After: CBRE Group's Successful Social Media Strategy
One of the notable aspects of CBRE Group's social media marketing strategy is its emphasis on visual storytelling. The company frequently shares compelling images and videos, allowing its audience to experience real estate developments, properties, and market insights in an engaging and visually appealing manner. This approach helps CBRE Group stand out and capture the attention of its followers.
Conclusion
Furthermore, CBRE Group actively engages with its audience by responding to comments, questions, and inquiries on its social media posts. This level of engagement fosters a sense of community and builds trust with clients and potential customers. By promptly addressing concerns and providing helpful information, CBRE Group demonstrates its commitment to customer satisfaction and establishes itself as a reliable resource in the real estate industry.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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