Case Study: CBIZ Social Media Strategy
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Introduction
CBIZ is a leading provider of financial services to businesses and individuals, with headquarters in Cleveland, Ohio. Operating in multiple countries, CBIZ serves a diverse range of clients, including small and midsize businesses, individuals, and government entities.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, CBIZ has adopted several effective strategies to engage and connect with their target audience. Firstly, they actively share valuable industry insights, providing their followers with relevant and informative content. By sharing expertise and knowledge, CBIZ establishes itself as a trusted resource, positioning itself as a thought leader in the industry.
After: CBIZ's Successful Social Media Strategy
Secondly, CBIZ effectively utilizes various social media platforms, such as LinkedIn, Twitter, and Facebook, to engage with their audience. They interact with followers by responding to comments, addressing queries, and participating in industry conversations. This not only fosters a sense of community but also helps build brand loyalty.
Conclusion
Another strength of CBIZ's social media marketing strategy is their consistent branding across all platforms. Their visual identity, including their logo, colors, and imagery, remains cohesive and recognizable. This allows followers to easily identify CBIZ's content and helps maintain a strong brand presence.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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