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Case Study: Cathay General Bancorp Social Media Strategy

Eager to learn how Cathay General Bancorp is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Cathay General Bancorp.

Continue reading to find out!

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Cathay General Bancorp: Enhancing Social Media Presence

Before: The Challenges of Social Media Marketing

Cathay General Bancorp is a leading financial institution catering to clients primarily in the United States and Asia. Established in 1962, it is headquartered in Los Angeles and operates through its subsidiary, Cathay Bank. With a strong focus on serving diverse communities, Cathay General Bancorp provides a range of banking services to individuals, businesses, and corporations.

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After: Cathay General Bancorp's Successful Social Media Strategy

Having recognized the importance of social media in today's digital age, Cathay General Bancorp has made commendable efforts to establish a strong social media presence. Here are some notable aspects of their social media marketing strategy.


Firstly, Cathay General Bancorp actively engages with its audience across various social media platforms. Through regular posts, they share informative content related to banking, financial planning, and community involvement. This enables them to build a rapport with their followers and establish themselves as a valuable resource in the financial industry.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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