Case Study: Cathay Financial Holding Social Media Strategy

Eager to learn how Cathay Financial Holding is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Cathay Financial Holding.

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Cathay Financial Holding, a leading financial services conglomerate headquartered in Taiwan, caters to clients in various countries, including Taiwan, China, Hong Kong, and Singapore. With a strong presence in the Asian market, the company offers a wide range of financial products and services to individuals and businesses.

Before: The Challenges of Social Media Marketing

On social media, Cathay Financial Holding has effectively utilized various platforms to engage with its target audience and promote its brand. Through creative and informative content, the company showcases its expertise in financial planning, investment strategies, insurance, and banking services. By utilizing engaging videos, infographics, and articles, Cathay Financial Holding educates its followers on relevant financial topics, providing valuable insights and tips for better financial management.

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After: Cathay Financial Holding's Successful Social Media Strategy

Moreover, the company actively interacts with its audience by responding promptly to comments and inquiries, fostering a sense of trust and reliability. Through its social media channels, Cathay Financial Holding has successfully created a community where users can share their experiences and learn from one another.


Despite its successful social media presence, there are still areas where Cathay Financial Holding can improve its marketing strategy. Firstly, the company could focus on diversifying its content to appeal to a wider audience. Exploring different formats, such as live videos, podcasts, or interactive quizzes, can help engage users with various preferences.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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