Case Study: Catalent Social Media Strategy
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Introduction
Catalent is a global provider of advanced delivery technologies, development, and manufacturing solutions for drugs, biologics, gene therapies, and consumer health products. With headquarters in Somerset, New Jersey, Catalent serves clients in over 100 countries around the world.
Before: The Challenges of Social Media Marketing
On social media, Catalent demonstrates a strong marketing strategy by effectively connecting with its target audience and showcasing its expertise in the pharmaceutical and healthcare industries. Here are some of the notable aspects of their social media presence:
After: Catalent's Successful Social Media Strategy
1. Engaging content: Catalent regularly shares informative and engaging content on its social media platforms, including LinkedIn, Twitter, and YouTube. They provide updates on industry trends, regulatory developments, and innovative solutions, creating value for their audience.
Conclusion
2. Thought leadership: Catalent positions itself as a thought leader in the industry by sharing insights, research, and expertise through blog posts, webinars, and whitepapers. This helps establish the company's credibility and builds trust among its clients and the wider community.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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