Case Study: Castellum Social Media Strategy

Eager to learn how Castellum is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Castellum.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Castellum is a real estate development and management company that operates primarily in Sweden and Finland. With its headquarters located in Gothenburg, Sweden, Castellum aims to provide high-quality commercial properties and develop sustainable urban environments for its clients.

Before: The Challenges of Social Media Marketing

On social media, Castellum has managed to establish a strong presence and engage with its target audience effectively. The company utilizes various platforms such as Facebook, Instagram, LinkedIn, and Twitter to communicate its message and showcase its projects.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Castellum's Successful Social Media Strategy

One of the commendable aspects of Castellum's social media marketing strategy is its consistent and informative content. The company regularly shares updates about its properties, construction projects, and sustainable initiatives, keeping its audience well-informed. By doing so, Castellum not only promotes its brand but also demonstrates its commitment to environmental responsibility.


Additionally, Castellum actively engages with its followers by responding to comments, messages, and inquiries in a timely manner. This approach fosters a sense of trust and connection with its audience, making them feel valued and heard.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video