Case Study: Carvana Social Media Strategy

Eager to learn how Carvana is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Carvana.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Carvana is an innovative online platform that simplifies the process of buying and selling used cars. With its headquarters in Tempe, Arizona, the company primarily operates in the United States and offers its services to clients across the country.

Before: The Challenges of Social Media Marketing

On social media, Carvana has effectively leveraged various platforms to create a strong and engaging presence. Firstly, their use of high-quality visual content, including professional images and videos, helps to showcase their extensive inventory of vehicles. This visually appealing approach captures the attention of potential customers and showcases the brand's commitment to providing a seamless car-buying experience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Carvana's Successful Social Media Strategy

Furthermore, Carvana actively engages with its audience by responding to comments, inquiries, and reviews across social media platforms. Their prompt and personalized responses demonstrate a dedication to excellent customer service and contribute to building trust and loyalty among their online community.


Another notable aspect of Carvana's social media strategy is their focus on storytelling. By sharing customer success stories and experiences, they humanize the car-buying process, making it relatable and less intimidating for potential buyers. This approach creates a sense of authenticity and promotes positive word-of-mouth, contributing to the company's overall reputation and trustworthiness.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video