Case Study: CarMax Social Media Strategy

Eager to learn how CarMax is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CarMax.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


CarMax is a well-known automotive retail company that operates primarily in the United States. With its headquarters in Richmond, Virginia, CarMax has expanded its reach across the country, serving diverse clients looking to buy or sell used cars.

Before: The Challenges of Social Media Marketing

The company's social media marketing strategy is commendable, showcasing several positive aspects that contribute to its success in engaging with customers and building a strong online presence.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: CarMax's Successful Social Media Strategy

CarMax effectively utilizes social media platforms to connect with its target audience. It consistently creates compelling and interactive content, incorporating various formats such as photos, videos, and live streams. By doing so, CarMax engages its followers, generating high levels of user interaction and brand recognition.


Moreover, CarMax leverages user-generated content to enhance its social media presence. Through initiatives like hashtag campaigns and contests, the company encourages customers to share their experiences and stories with CarMax. This approach not only provides valuable testimonials but also fosters a sense of community among customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video