Case Study: Carborundum Universal Social Media Strategy

Eager to learn how Carborundum Universal is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Carborundum Universal.

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Carborundum Universal (CUMI) is a leading global manufacturer of abrasives and industrial ceramics. With its headquarters in Chennai, India, CUMI operates in over 50 countries, serving a diverse range of clients across various industries such as automotive, aerospace, and power generation.

Before: The Challenges of Social Media Marketing

In today's digital age, a strong social media presence is imperative for businesses, and CUMI recognizes this. The company has successfully leveraged social media platforms to engage with its target audience, build brand awareness, and foster customer relationships.

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After: Carborundum Universal's Successful Social Media Strategy

CUMI's proactive approach to social media marketing is commendable. They regularly post relevant and engaging content, such as product updates, industry news, and informative blogs. This demonstrates their commitment to providing value to their customers beyond just selling products.


Furthermore, CUMI actively interacts with its followers and responds promptly to their queries and feedback. This level of engagement helps in building a community of loyal customers and advocates for the brand. CUMI also showcases its company culture and values through behind-the-scenes posts and employee spotlights, adding a personal touch to their social media presence.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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