Case Study: Capitec Bank Social Media Strategy

Eager to learn how Capitec Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Capitec Bank.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Capitec Bank is a leading retail bank headquartered in Stellenbosch, South Africa. With a strong presence in South Africa, it serves over 15 million clients, catering primarily to individuals and small businesses.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Capitec Bank has successfully leveraged various platforms to engage with its customer base and build brand awareness.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Capitec Bank's Successful Social Media Strategy

One of the key strengths of Capitec Bank's social media strategy is its focus on customer-centric content. The bank understands the importance of providing valuable information and assistance to its clients. Through informative posts, helpful tips, and interactive content, Capitec Bank strives to empower its customers and enhance their financial literacy.


Furthermore, Capitec Bank excels at creating a sense of community on its social media platforms. It actively encourages followers to share their experiences and engage in conversations, fostering a supportive and interactive online environment. This approach not only helps build trust and loyalty but also allows the bank to gather valuable feedback and insights directly from its customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video