Case Study: Capgemini Social Media Strategy
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Introduction
Capgemini is a global leader in consulting, technology services, and digital transformation. Headquartered in Paris, France, the company operates in more than 40 countries and serves clients from various industries, including banking, retail, healthcare, and automotive.
Before: The Challenges of Social Media Marketing
On social media, Capgemini has established a strong presence by effectively leveraging different platforms. They consistently share informative and engaging content, keeping their audience informed about the latest industry trends, innovations, and thought leadership pieces. This demonstrates their commitment to providing value to their clients and establishing themselves as industry experts.
After: Capgemini's Successful Social Media Strategy
In addition to sharing content, Capgemini actively engages with their followers by responding to comments, questions, and feedback. This level of interaction helps build brand loyalty and fosters a sense of community among their audience.
Conclusion
Another positive aspect of Capgemini's social media strategy is their use of visual content. They incorporate compelling images, infographics, and videos, capturing the attention of their followers and making their content more shareable. This approach helps increase their reach and brand visibility.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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