Case Study: Canadian National Railway Social Media Strategy
Eager to learn how Canadian National Railway is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Canadian National Railway.
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Introduction
Canadian National Railway (CN) is a leading transportation company that provides rail and related services across Canada and the United States. With its headquarters in Montreal, Quebec, CN operates an extensive network that spans over 20,000 miles, connecting key industrial and commercial centers.
Before: The Challenges of Social Media Marketing
As a transportation company, CN primarily caters to businesses in various industries, including automotive, agriculture, consumer products, energy, and intermodal. Its services range from shipping raw materials to transporting finished goods, serving a diverse range of clients across North America.
After: Canadian National Railway's Successful Social Media Strategy
When it comes to social media marketing, CN has successfully leveraged the power of various platforms to engage with its audience and promote its services.
Conclusion
On social media, CN excels in showcasing its operations, infrastructure, and people. They regularly share visually appealing content, such as stunning photographs and videos of their trains in action. This approach enables CN to capture the attention of their followers and create a sense of awe and fascination around their brand.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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