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Case Study: Calumet Specialty Products Partners Social Media Strategy

Eager to learn how Calumet Specialty Products Partners is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Calumet Specialty Products Partners.

Continue reading to find out!

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Calumet Specialty Products Partners is a company that operates in the specialty petroleum products industry. With its headquarters in Indianapolis, Indiana, the company serves clients in various sectors such as oil refineries, chemical manufacturers, and automotive companies. Calumet has a global presence, with operations in the United States, Europe, and Canada.

Before: The Challenges of Social Media Marketing

On social media, Calumet Specialty Products Partners has implemented a strong marketing strategy that effectively engages with its audience and showcases its products and services. The company frequently shares informative and engaging content related to the petroleum industry, including industry news, product updates, and educational materials. This approach helps to establish Calumet as a trusted source of information in the sector.

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After: Calumet Specialty Products Partners's Successful Social Media Strategy

One of the positive aspects of Calumet's social media marketing strategy is its emphasis on visual content. The company regularly posts images and videos that highlight its products and facilities. This visually appealing approach helps to create a strong brand presence and capture the attention of its target audience.


Additionally, Calumet actively engages with its followers and customers on social media platforms. The company promptly responds to comments, questions, and inquiries, fostering a sense of community and customer satisfaction. By providing timely and helpful responses, Calumet strengthens its relationships with its audience and demonstrates its commitment to customer service.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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