Case Study: California Resources Corporation Social Media Strategy

Eager to learn how California Resources Corporation is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for California Resources Corporation.

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California Resources Corporation (CRC) is a leading oil and natural gas exploration and production company headquartered in Los Angeles, California. With operations primarily focused in the state of California, CRC is dedicated to responsibly producing energy resources in an efficient and sustainable manner. Serving a diverse range of clients, including individuals, businesses, and government entities, CRC strives to provide reliable and affordable energy solutions.

Before: The Challenges of Social Media Marketing

In terms of its social media marketing strategy, CRC has successfully leveraged various platforms to connect with its target audience and promote its brand. Firstly, CRC effectively utilizes platforms like Facebook and Twitter to share important updates and announcements with its followers. By consistently providing valuable content such as industry insights, community initiatives, and company milestones, CRC has managed to build a strong online presence and engage its audience.

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After: California Resources Corporation's Successful Social Media Strategy

Additionally, CRC showcases its commitment to corporate social responsibility through its social media channels. The company actively promotes its environmental stewardship programs, highlighting efforts to minimize its ecological footprint and support renewable energy initiatives. By sharing success stories and engaging in conversations surrounding sustainability, CRC has positioned itself as a responsible and environmentally conscious organization.


However, there are some areas where CRC's social media marketing strategy could be improved. Firstly, the company could benefit from diversifying its social media presence to include platforms such as Instagram and LinkedIn. These platforms would allow CRC to engage with a wider audience of potential clients, investors, and industry professionals, while also showcasing the company's culture and expertise.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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