Case Study: CaixaBank Social Media Strategy

Eager to learn how CaixaBank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CaixaBank.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


CaixaBank is a prominent financial institution operating primarily in Spain and also has a notable presence in other European countries. With its headquarters in Barcelona, CaixaBank caters to a diverse range of clients including individuals, businesses, and institutions.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, CaixaBank has effectively utilized various platforms to engage with its audience and build a strong online presence. The company has successfully leveraged these channels to communicate its brand values, promote its products and services, and showcase its commitment to corporate social responsibility.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: CaixaBank's Successful Social Media Strategy

One of the commendable aspects of CaixaBank's social media strategy is its focus on delivering valuable content to its followers. Through a combination of informative articles, engaging videos, and practical financial advice, the company strives to provide relevant and useful information to its target audience. By doing so, CaixaBank effectively positions itself as a trusted financial advisor and a reliable source of information.


Furthermore, CaixaBank actively encourages interaction and engagement with its followers. The company regularly responds to comments and queries on its social media posts, fostering a sense of community and ensuring that its customers feel valued. This personalized approach contributes to enhancing customer satisfaction and loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video