Case Study: Cadence Bancorp Social Media Strategy
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Introduction
Cadence Bancorp is a financial holding company that operates mainly in the United States. With its headquarters in Houston, Texas, the company addresses both individual and business clients, providing a range of banking and financial services.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Cadence Bancorp has implemented several effective strategies to engage with its audience.
After: Cadence Bancorp's Successful Social Media Strategy
Firstly, the company utilizes various social media platforms, including Facebook, Twitter, and LinkedIn, to establish a strong online presence. This allows them to reach a wider audience and connect with potential clients.
Conclusion
Secondly, Cadence Bancorp regularly posts relevant and informative content on its social media accounts. By sharing articles, blog posts, and industry updates, the company positions itself as a reliable source of financial information. This not only helps to educate clients but also helps build trust and credibility.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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