Case Study: Buzzi Unicem Social Media Strategy

Eager to learn how Buzzi Unicem is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Buzzi Unicem.

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Buzzi Unicem is a global cement and concrete manufacturer that has a strong presence in multiple countries around the world. With its headquarters in Italy, the company operates in various locations, including the United States, Mexico, Germany, and Eastern European countries. Buzzi Unicem primarily caters to construction companies, contractors, and infrastructure developers.

Before: The Challenges of Social Media Marketing

In terms of its social media marketing strategy, Buzzi Unicem has implemented several effective practices. Firstly, the company actively engages with its audience by regularly posting informative and visually appealing content on platforms like Facebook, Twitter, and LinkedIn. Through these platforms, Buzzi Unicem shares news about their recent projects, product innovations, and industry trends, keeping their followers informed and engaged.

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After: Buzzi Unicem's Successful Social Media Strategy

Secondly, Buzzi Unicem leverages the power of storytelling to create an emotional connection with its audience. By sharing success stories and case studies, the company showcases the positive impact its products and services have on various construction projects. This approach not only highlights the company's expertise but also builds trust and credibility among its existing and potential clients.


Moreover, Buzzi Unicem demonstrates its commitment to sustainability through social media. The company frequently shares content related to its efforts in reducing carbon emissions, recycling materials, and promoting environmentally friendly practices. By addressing relevant environmental concerns, Buzzi Unicem positions itself as a responsible and forward-thinking industry player.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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