Case Study: Buzzfeed Social Media Strategy

Eager to learn how Buzzfeed is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Buzzfeed.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Buzzfeed is a globally recognized digital media company that operates in numerous countries, including the United States, the United Kingdom, Australia, Canada, and Brazil. With its headquarters in New York City, Buzzfeed caters to a wide range of clients, including brands, advertisers, and consumers seeking diverse and engaging content.

Before: The Challenges of Social Media Marketing

On social media platforms, Buzzfeed excels in creating highly shareable and viral content. Their strategy revolves around producing captivating headlines, eye-catching visuals, and relatable stories that resonate with their target audience. By leveraging these elements, Buzzfeed has successfully cultivated an extensive online following, reaching millions of users across different social media channels.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Buzzfeed's Successful Social Media Strategy

One of the key strengths of Buzzfeed's social media marketing strategy is its ability to tap into trending topics and popular culture. By staying up-to-date with current events and incorporating them into their content, Buzzfeed ensures that their social media presence remains relevant and appealing to their followers. This approach helps them maintain a steady flow of user engagement and drives traffic back to their website.


Furthermore, Buzzfeed actively encourages user participation on their social media platforms. They frequently create interactive quizzes, polls, and surveys, allowing their audience to become an active part of the content creation process. By involving their followers in this way, Buzzfeed builds a sense of community and strengthens their relationship with their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video