Case Study: Burlington Coat Factory Social Media Strategy
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Introduction
Burlington Coat Factory: Harnessing Social Media for Success
Before: The Challenges of Social Media Marketing
Intro:
After: Burlington Coat Factory's Successful Social Media Strategy
Burlington Coat Factory, founded in 1972, is a leading retailer specializing in discounted designer and brand-name clothing, accessories, home goods, and baby products. Headquartered in Burlington, New Jersey, this American company operates primarily in the United States and Puerto Rico. With a customer base ranging from fashion-conscious individuals to budget-savvy shoppers, Burlington Coat Factory aims to provide quality merchandise at affordable prices.
Conclusion
The Good:
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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