📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Burberry Social Media Strategy

Eager to learn how Burberry is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Burberry.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Burberry is a renowned luxury fashion brand that was established in 1856. With its headquarters in London, England, Burberry operates in several countries including the United Kingdom, United States, China, and Japan. Known for its iconic trench coats, high-quality craftsmanship, and British heritage, Burberry caters to sophisticated clients who appreciate timeless elegance and fashion-forward designs.

Before: The Challenges of Social Media Marketing

On social media platforms, Burberry has successfully implemented an engaging and innovative marketing strategy. Firstly, the company effectively utilizes visual storytelling to captivate its audience. Through stunning imagery and professional photography, Burberry creates a luxurious and aspirational online experience that resonates with its target demographic. By showcasing its latest collections and collaborations, Burberry entices followers to stay up-to-date with the brand.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Burberry's Successful Social Media Strategy

Moreover, Burberry has a strong presence on multiple social media channels including Instagram, Twitter, Facebook, and YouTube. This multi-platform approach allows the brand to reach a wider audience and interact with customers across different demographics. Burberry actively responds to comments, questions, and feedback, fostering a sense of community and customer engagement.


In terms of improvement, Burberry could further enhance its social media marketing strategy by leveraging user-generated content. Encouraging customers to share their own experiences and style choices while incorporating Burberry products can generate organic buzz and credibility for the brand. Additionally, implementing influencer collaborations and partnerships can help expand Burberry's reach beyond its existing customer base.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video