📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Builders FirstSource Social Media Strategy

Eager to learn how Builders FirstSource is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Builders FirstSource.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Builders FirstSource is a leading supplier and manufacturer of building materials and services in North America. With its headquarters in Dallas, Texas, the company operates in various countries, including the United States and Canada. Catering to both residential and commercial clients, Builders FirstSource is committed to delivering top-quality products and exceptional customer service.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Builders FirstSource has taken several commendable steps to engage with its audience and build brand awareness. Firstly, the company maintains an active presence on popular platforms such as Facebook, Twitter, and LinkedIn. By leveraging these platforms, Builders FirstSource effectively disseminates relevant industry news, project updates, and informative content, establishing itself as a go-to resource for both professionals and homeowners.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Builders FirstSource's Successful Social Media Strategy

Secondly, Builders FirstSource excels in showcasing its products and services through visually appealing and engaging posts. The company uses high-quality images and videos to highlight various building materials, completed projects, and innovative solutions. By doing so, Builders FirstSource effectively captures the attention of its audience and demonstrates the value they provide.

Conclusion

Furthermore, Builders FirstSource actively engages with its followers by responding promptly to comments, inquiries, and direct messages. By maintaining a responsive and personable online presence, the company builds trust and fosters meaningful connections with its audience. This approach not only enhances the customer experience but also strengthens the brand's reputation as a reliable and customer-centric company.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video