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Case Study: Build-A-Bear Social Media Strategy

Eager to learn how Build-A-Bear is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Build-A-Bear.

Continue reading to find out!

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Build-A-Bear Workshop is a renowned American company that specializes in the creation of customizable stuffed animals. Founded in 1997, it has expanded globally and has locations in countries such as the United States, Canada, the United Kingdom, and Australia. With its headquarters based in St. Louis, Missouri, Build-A-Bear Workshop primarily caters to children and families seeking unique and personalized toys.

Before: The Challenges of Social Media Marketing

In terms of their social media marketing strategy, Build-A-Bear Workshop excels in several areas. Firstly, they actively engage with their audience through various social media platforms, including Facebook, Instagram, and Twitter. By consistently sharing vibrant and appealing content, they successfully capture the attention of their target audience and maintain a strong presence online.

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After: Build-A-Bear's Successful Social Media Strategy

One commendable aspect of Build-A-Bear Workshop's social media approach is their emphasis on user-generated content. They encourage their customers to share photos and stories of their personalized teddy bears, using hashtags such as #BuildABear and #MyBuildABear. By doing so, the company not only fosters a sense of community among its customers but also generates free publicity as these posts are often shared and circulated by their followers.


Furthermore, Build-A-Bear Workshop leverages social media platforms to promote their latest products, special offers, and in-store events. By using creative and eye-catching visuals, they effectively communicate their brand message and entice potential customers to visit their stores or make online purchases. This strategy helps to maintain customer interest and generate sales.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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