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Case Study: Bristol-Myers Squibb Social Media Strategy

Eager to learn how Bristol-Myers Squibb is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bristol-Myers Squibb.

Continue reading to find out!

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Introduction

Bristol-Myers Squibb is a global pharmaceutical company that is headquartered in New York City, United States. With a presence in over 60 countries, Bristol-Myers Squibb focuses on developing innovative medications and treatments to address various medical conditions and improve patients' lives.

Before: The Challenges of Social Media Marketing

On social media, Bristol-Myers Squibb has successfully established a strong presence and engages with its audience in a meaningful way. They utilize platforms such as Facebook, Twitter, and LinkedIn to share important updates, research findings, and promote their products. By doing so, they effectively reach out to both healthcare professionals and patients, creating a well-rounded social media strategy.

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After: Bristol-Myers Squibb's Successful Social Media Strategy

One commendable aspect of Bristol-Myers Squibb's social media marketing strategy is their commitment to providing educational content. They regularly share informative articles, videos, and infographics that help raise awareness about various diseases and treatment options. This not only demonstrates their expertise in the field but also provides valuable information to their followers.

Conclusion

Furthermore, Bristol-Myers Squibb actively engages with their audience by responding to comments and addressing queries promptly. This level of interaction helps foster a sense of trust and credibility, allowing them to build strong relationships with their online community. Through their social media channels, they also encourage dialogue and facilitate discussions around important healthcare topics.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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