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Case Study: BRF Social Media Strategy

Eager to learn how BRF is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BRF.

Continue reading to find out!

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BRF is a global food company headquartered in São Paulo, Brazil, with a presence in over 120 countries. This company specializes in the production and distribution of meat and dairy products, catering to a diverse range of clients including retailers, food service providers, and consumers.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, BRF has successfully implemented several strategies to engage with its target audience and build brand awareness. Firstly, the company maintains an active presence on various social media platforms, such as Facebook, Instagram, and Twitter, allowing them to connect with a wide range of users. They regularly share visually appealing content, including mouth-watering recipes, cooking tips, and information about their products, which resonates well with their audience.

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After: BRF's Successful Social Media Strategy

Moreover, BRF actively collaborates with social media influencers and food bloggers who have a significant following. By partnering with these influencers, they are able to reach a larger audience and generate authentic engagement. This approach not only promotes their products but also enhances their brand credibility.


Additionally, BRF actively listens and interacts with their audience on social media. They promptly respond to customer inquiries, address concerns, and acknowledge positive feedback. This demonstrates their commitment to customer satisfaction and builds stronger relationships with their followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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