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Case Study: Brenntag Social Media Strategy

Eager to learn how Brenntag is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Brenntag.

Continue reading to find out!



Brenntag is a globally renowned chemical distribution company with its headquarters located in Germany. With a presence in more than 70 countries, Brenntag caters to a wide range of clients including manufacturers, formulators, and resellers in industries such as pharmaceuticals, food and beverage, and personal care.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Brenntag has adopted several effective strategies to engage with its audience and create a strong online presence. Firstly, the company actively maintains profiles on major social media platforms such as LinkedIn, Twitter, and YouTube. This allows them to reach a diverse range of customers and stakeholders.


After: Brenntag's Successful Social Media Strategy

Brenntag utilizes its social media platforms to share valuable industry insights, news, and updates. By providing educational content related to the chemical sector, the company establishes itself as a thought leader and builds trust among its audience. They also leverage social media to showcase their innovative products, services, and solutions, thus attracting potential customers and driving business growth.


Moreover, Brenntag effectively utilizes visual content to enhance engagement. They frequently share eye-catching images, videos, and infographics to capture the attention of their followers. This visual storytelling strategy helps to convey complex information in a more digestible and engaging format.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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