Case Study: Braskem Social Media Strategy
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Introduction
Braskem is a multinational company with headquarters in Brazil and operations in several countries across North America, Europe, and Asia. As a leading supplier of plastic resins and chemical products, Braskem caters to clients in various industries, including automotive, packaging, construction, and more.
Before: The Challenges of Social Media Marketing
On social media, Braskem has successfully implemented a comprehensive marketing strategy that effectively engages its target audience. Here are some of the positive aspects of their approach:
After: Braskem's Successful Social Media Strategy
1. Building Brand Awareness: Braskem utilizes social media platforms such as Facebook, Twitter, and LinkedIn to create brand awareness among its target audience. They share informative content related to their products, services, and industry trends, ensuring that they stay top-of-mind for their clients.
Conclusion
2. Promoting Sustainability Initiatives: Braskem is committed to sustainable development, and they highlight their environmental initiatives through social media. By sharing updates on their recycling programs, carbon footprint reduction efforts, and responsible production practices, they position themselves as an eco-conscious brand, resonating with environmentally-conscious consumers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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