Case Study: BPER Banca Social Media Strategy
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Introduction
BPER Banca is a prominent banking institution primarily operating in Italy. With its headquarters in Modena, the bank caters to a diverse range of clients, including individuals, businesses, and institutional investors.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, BPER Banca has been successful in utilizing various platforms to engage with its audience and promote its services.
After: BPER Banca's Successful Social Media Strategy
Firstly, BPER Banca maintains an active presence on popular social media platforms such as Facebook, Twitter, and LinkedIn. Through these channels, the bank shares relevant and informative content, including updates on financial products, industry news, and insights to educate and engage its followers.
Conclusion
Secondly, the bank leverages social media to build a sense of community and foster customer interaction. BPER Banca encourages its clients and potential customers to ask questions, provide feedback, and share experiences, creating an open and inclusive environment. This approach helps the bank establish stronger relationships and trust with its audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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